Monetization Models
Monetize Ahh... monetization. The "fun" part of building an online business. And why not... you've earned a little fun. After all, you've created the content that drives traffic from the SEs. You've PREsold your visitors with your great material. Now it's time to turn those visitors into revenue(Money).It is time to make money online. And the possibilities are endless!
Use the information below as springboards.
Before you begin investigating your options, please read this critical article...
You Are Not Your Monetization Model!
Achieve maximal results for your online business by breaking away from a "monetization mentality." Understand deeply that you are not your monetization model. You are the Content that you provide.
In other words...
You are not a Network Marketer.
You are not a Google partner.
You are not a product seller.
You are not an affiliate.
All of the above are merely examples of monetization models that you are implementing on your site. If you limit your business (and vision!) to one model, you miss leveraging your income and time.
Expand your possibilities... think of yourself as being in the "Content Business." Label yourself as a "Content Provider," first and foremost.
Quality relevant Content is what drives the C T P(Content,Traffic,Preselling) engine, that delivers high volumes of PREsold visitors who love you. Once you have a solid traffic base, monetization is easy.
Capitalize on your monetization potential by keeping an open mind about diversity.
Amway or eBay or Amazon or Google, and so forth? You are not any of those. They will try to own you (especially Network Marketing -- break out of that indoctrination). And online auction vendors are essentially owned by eBay. The sooner you realize that you do not "do them," they will stop owning your attention.
At that point, you will realize that you own them. You pick and choose your blend of monetization options. Everyone wins.
Are you being dishonest by doing C T P before M?
Not at all. It's the same as your corner baker who smiles at you when you come in, who spends time explaining different breads to you, and who wishes you a great day when you leave. Of course, he wants your business. He's smart enough to know that people do business with people they like and respect. If he does not really like you, though, you'll see through that false veneer (same thing happens if you create generic, no-voice content online). And if his product is bad, he won't last (same type of failure will result online if you choose poor monetization models).
So what business are you "in"?
You are in the business of providing great content... content that attracts targeted traffic and builds trust, likability, credibility, etc. Monetizing all your PREsold visitors comes later.
For example, provide great content about juggling and then sell your juggling supplies. Or provide helpful content about saving healthy skin and then recommend your MLM company's chemical-free cosmetics. Regardless of what your niche may be, it's always the same approach.
Think, feel and be a Content Provider first!
MONETIZATION MODELS
- Infopreneurs:
Want to take content creation to the next level? Start a membership site!
Provide quality content and get donations in return. Find out how.
Add Google AdSense to a small number of quality affiliate programs. The ideal way for information publishers to monetize their sites.
Short on time? Becoming an infopreneur is the best low-maintenance monetization model to choose.
- Hard Goods Creators/Sellers:
Important Intro: Successful e-tailing (e-goods or hard goods) requires a critical shift in thinking. It's all about "information, information, information."
Like the idea of selling hard goods on the Net? Grab the opportunity.
No product of your own to sell? Learn how to become an "aggregator of products." Source and monetize hard goods via drop shipping!
Is a "How-to" DVD the right hard good for you?
Create the perfect store with Store Build It!
- Affiliate Businesses:
Looking for an easy, "starter" monetization model? Look no further!
Ready to prune your list of affiliate program candidates? Use these guidelines.
Are you looking for travel merchants? Find out what affiliate programs other SBIers are testing.
Click here to join the best affiliate programs
- Service Businesses
Offer a service related to your niche. Build a client base, whether clients are local or global.
- Local Offline Businesses
Local Businesses With Local Clientele Convert local business into global by building upon what you already have!
A Yellow Pages Ad or a Web site? Smart local business owners know the answer!
- Referrers/Finders Businesses
The Net takes the classic "finder's fee" model into the 21st century. Generate leads (especially for offline businesses) and generate income!
How can referral marketing, an underutilized strategy, build your business?
Use good management to stay in control!
- Web Professionals:
Hang out your Webmaster e-shingle! People are searching for your services.
- Net Auction Sellers
Make eBay work for you, instead of vice-versa!
- MLM/Network Marketing Business
Build trust and credibility -- and your visitors will approach you (rather than the other way around!).
Build your downline without worrying about building your downline!
- E-goods Creators/Sellers:
Important Intro: Successful e-tailing (e-goods or hard goods) requires a critical shift in thinking. It's all about "information, information, information."
If you can digitize, you can sell it! Selling an e-good is e-commerce at its most efficient.
Selling audio (or audio-enhanced) e-courses... grab the opportunity!
- Sales and Rental Agents:
If you can represent it, you can sell or rent it on the Net!
- Existing Online Businesses/E-commerce Sites:
An e-commerce site that is unshopped? A corporate site that is unvisited? Create a traffic funnel and boost your bottom line!
- PREselling SBI!
Online Vs. Offline PREselling
Online: Building An Effective SBI!-PREselling Page Offline One-On-One: Build Income Through Buzzzzzzzzzzzzzzzz
Offline One-On-One: The Power of Demonstration and Buzz, Part I
Offline One-On-One: The Power of Demonstration and Buzz, Part II
Offline Group Sales: The Power Of Teleconferences
Offline Group Sales: Make Each Minute Of Your Presentation Count
- Smart Monetization Strategies:
Help others build SBI! success! Become an SBI! Certified Webmaster or an SBI! Consultant!
Find out about Chitika eMiniMalls, a promising new ad service.
Leverage through "Joint Ventures" -- add great new products quickly, build profits with less work!
Find out how to sell your FBI!-created e-course and PREsell your site at the same time!
Make your e-zine more than just an effective PREseller!
Increase your CR with "Product" Focused Content Pages!
Turn the tables on Amazon with the help of AdSense!