How to Find a Niche Market to Make Money Online

Here you will learn how to find a niche market step-by-step.

What is Your NICHE MARKET? What is your passion?

Everyone knows something that is of value to others… something that others on the Net seek.

Passion makes work fun and easy…

• What is it that you love to talk about? Read about?
• What is your hobby?
• What do you do for fun and games?
• What are your natural talents?

• What special body of knowledge have you learned from your job?
• What do you do day after day, without even thinking about it (ex., child-rearing, taking care of sick parents, renovation contractor, customs inspector). Think about what you do in a typical day, and what you’ve learned from it…
• What sections of a bookstore or a magazine shop do you automatically gravitate toward?
• What kind of TV shows do you tend to like most? Movies? What activities do you enjoy most about your current occupation?...
• Is it research?
• Helping customers achieve their goals?
• Managing other people?
• Teaching or explaining things to others?
• Talking/selling on the phone?
• Organizing things?
• Making a process easier?
• Discovering or creating new products or services?
• Marketing products? Problems are also a good source for ideas because problems need solutions!…
• What bugs you?
• What’s tedious?
• What does not work?...

• What are the three biggest problems in your work place?
• What are your biggest pains as a parent, or as a stepparent, or as a gardener, etc.?

"You’ve forgotten more about some things than other folks will ever know."

Call friends. Ask your kids. Phone your parents or your siblings… or anyone else who can jog your memory. It’s so easy to miss what others see.

Your mission, should you decide to accept it (!), and it is not as easy as it sounds, is to find a niche market (a subject) that you really know and like.

Here are a few examples of starting points to get your neurons firing...and to help you find a niche market:

So, now that you have read this far, review all the above brain-stimulators with pen and paper (or keyboard) in hand.

Write down concepts(niche markets) as they hit you -- make the list as long as you can. Don’t censor yourself. Just write down ideas for Site Concepts as they occur.

Next, pick the three niche markets(concepts) that you love the most and that you think would have some appeal for others -- this is your “short list” of Site Concepts.

Focus on topics that you love. You are now at a critical LOOP POINT. What do I mean by that? Well, at this point, there is no way to tell you which Site Concept to pick.

Here’s why...

You definitely know which niche market excites you the most, but you have no idea which one is most profitable. You do not have enough information yet.

Solution? Simply start with the Niche Market that excites you the most.

How big should you grow your NICHE MARKET? How much should you change it? Only YOU can decide. And you’ll be able to do that when you finish these two...

1. Develop HIGH-PROFITABILITY topics.
2. Plan Your Monetization Models.

Develop High-Profitability Topics for a NICHE MARKET:

“Why do you rob banks?” the officer asked an infamous bank-robber moments after he arrested him...

"I go where the money is." Isn't that your goal? To find a niche market where the money is...

With this goal in mind... Let’s say that you find a niche market that you love. Fashion. You eat, live and sleep it. You read all the fashion magazines. You head straight to that part of any bookstore. Your friends beg you to talk about something else "for a change!"

It’s time to brainstorm and prune.

Use the SUPPLY and DEMAND WINDOWS to build a MASTER KEYWORD LIST, fully researched, of 5 HIGH-PROFITABILITY KEYWORDS for each of the 3 Niche Markets(Site Concepts).

Initially, you’ll brainstorm as many related "Keyword-Focused" topics as possible that are related to fashion. Then you’ll prune out the low-profit-potential ones.

First thing you do? Power up what I will call your "keyword tool center." There are three WINDOWS of information that you will be researching...

1. DEMAND
2. SUPPLY
3. BREAKOUT

let’s get started to find a Niche Market.

STEP 1: The FREE Overture Keyword Selector Tool :

CLICK HERE http://inventory.overture.com/d/searchinventory/suggestion/

STEP 2:Enter the keyword "fashion" (without the quotes).

In this course, the term "keywords" includes both single words and multi-word phrases. When building a keyword list, never limit yourself to single words.

Many more people search using multiple-word keywords composed of two, or even three, words.

You can now hit the blue Arrow.

Got your DEMAND WINDOW ready? Here are the most common keywords that Web surfers search upon that contain the word "fashion".

The number in the left column is the number of times that each keyword was searched in the preceding month.

In a sense, it’s an indication of the DEMAND (by your potential visitors) for each keyword that contains the word "fashion."

You may have noticed that all words are singular. Overture does not differentiate between the plural and singular forms of words. If you do a query for “fashion model” or “fashion models,” you get the same results...

24133 fashion model

That "24133" is a combination of all the searches that were done for "fashion models" and "fashion model" at Overture during the previous month.

Only one problem... what if 24100 of those 24133 searches were for "fashion models?" There would not be much point in making a wonderful Web page about "fashion model" (singular), would there? After all, no one would be searching for "fashion model," if that were the case.

Usually, your instincts will tell you which version is the most popular. However, to be on the safe side, do a quick reality check by using the 7Search “Related Keywords” Tool... http://www.7search.com/scripts/advertiser/sample_get.asp

And the results? fashion models 0 vs. fashion model 7,179 (The numbers here are different from those we got through Search It!, but the outcome remains the same. Use "fashion model," rather than "fashion models.")

Why is this second search worthwhile doing?

Because, as you’ll see later on, you'll create content pages with topics that focus upon your HIGHEST PROFITABILITY keywords. And PROFITABILITY is partly determined by the DEMAND for your keywords (i.e., how many times people search for them).

If you are following along with this example by actually doing it, the numbers may have changed but the basic ideas and conclusions remain valid.

OK, what do we have so far? We’ve got a good idea of what your potential visitors want. In other words, we know what’s in DEMAND, and by how much, for a variety of keywords (some of which will become your HIGHPROFITABILITY, Keyword-Focused topics) that contain the word "fashion."

Now it’s time for... WINDOW #2 -- THE SUPPLY WINDOW